Sam Laird
Director, Digital Content Strategy
Sam Laird is director of digital content strategy on the Corporate Communications team at Link Logistics, leading content programs that support the company's business priorities across leasing, sustainability, thought leadership and more. Sam helps guide how Link Logistics shows up in search engines and AI-powered platforms, working across internal teams and external partners to build scalable content frameworks and drive measurable results.
He previously spent more than 10 years in journalism, including five years as a senior reporter for the digital news site Mashable and freelancing for outlets such as The New York Times, The New York Times Magazine, The Bay Citizen, Afar and Yahoo Sports. He has also developed strategic content for organizations in the banking, healthcare, sports, nonprofit and other sectors. Sam earned a Bachelor of Arts degree in American Studies from UC Santa Cruz and a Master of Journalism degree from UC Berkeley. He enjoys exploring the Bay Area and points further afield in his free time.